Shenzhen Leaders Conducted Research On Benrong New Energy

On June 5, 2023, Wang Dianjia from Longhua District, Shenzhen City and his leaders visited Benrong New Energy for investigation. Including leaders of the Industry and Information Technology Bureau, Land Supervision Bureau, Subdistrict Office, Transportation Bureau, and Traffic Police Brigade.

During the research symposium, Qiu Kaijian, chairman of Benrong New Energy, introduced the company's strategy and development in detail. In 2023, Benrong New Energy will continue to increase its research and development efforts. The company has conducted in-depth research and layout in new technologies in many directions. Behind the performance growth, we cannot do without the continuous empowerment of technology and production capacity.

Since 2022, battery raw material prices have fluctuated significantly. In order to try to avoid the greater impact caused by the rise and fall of raw materials. While Benrong New Energy is expanding its business scale, it is also actively deploying upstream and downstream industry chains.

As new products and new production lines enter the mass production stage. Benrong New Energy maintains stable supply capacity and brings profit growth. From the perspective of revenue composition, the expansion of energy storage business and international agency business have continued to increase. Benrong New Energy currently accounts for about 70% of its export sales. Compared with last year, the proportion of export sales has gradually expanded.

Overall, the proportion of overseas business will continue to increase steadily in the future.

While the proportion of export sales is accelerating, Benrong New Energy's overseas agency layout has also begun to accelerate. It is worth mentioning that in just one month, Benrong Group received a large number of inquiries from overseas channels. The company has also designed three pricing models and support policies for customers based on customer needs and market changes. They are price linkage model, pricing rebate model, and year-round price lock model.

Mr. Qiu added that the company’s energy storage products already have strong international competitiveness. Benrong New Energy has currently supplied bulk products to top overseas customers. Benrong Company expects to set an operating income target of 300 million yuan in 2023. In the energy storage sector, the company will focus on large iron-lithium products.

Shenzhen leaders and their delegation had an in-depth understanding of the company's industrial layout and future development direction. Provide suggestions on resource integration, capital docking, etc. based on the current situation and existing problems of the enterprise. Effectively promote the promotion of corporate brand image and promote cooperation between enterprises.

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